The PROBLEM |
Same old thinking, same old results.
Properties are not measured on unique, brand differentiators. Instead, they are measured using industry sector performance standards, if they are even measured at all. This compares properties to one another and labels them into categories. |
The SOLUTION |
New metric, new mindset.
Measure your brand differentiators as you intended, Curated Critique. "to be the best, is to be your best." |
The CONCEPT
Translate abstract concepts into concrete measurable actions;
quantify by service, experiences, and product;
validate and measure adherence on brand promise.
quantify by service, experiences, and product;
validate and measure adherence on brand promise.
Brand PromiseProperties invest time and money in creating a brand: are you realizing a return?
Have you operationalized your culture, mission, vision, values? |
DifferentiatorsValidate the differentiators which make you unique. What is the particular ritual or service element which sets you apart?
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Online PresenceAre your catchy and clever tag lines and social content actually being executed by the operation?
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10% |
of organizations have operationalized their values into behaviors and actions.By operationalizing your values, you not only stay true to your vision but also drive your business forward and ultimately boost your sales.
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80% |
of employees said that working for a company with values that align with their own was very important.When your core values are transparent and understood within your organization, your team knows what to expect. This fosters confidence among your employees, and this confidence inevitably translated into improved guest experience and increased sales.
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